Instagram is the latest social media craze. With high traffic
and loud buzz, the social media platform has risen to position 3 in the
rankings, just behind Facebook and Twitter. It is no wonder, therefore, that
marketers are scrambling to put their creative talents to the test creating
ways to use Instagram for Business.
Instagram is a great source of traffic, especially for people
selling things women, largely, look on the internet to buy. If you are not on
the number 3 social network, chances are your competition is and you are losing
ground if you don’t jump in. Whether you get a high authority backlink from the
site is yet to be determined. However, the traffic for those making money
selling crafts and design services have already been able to prove demonstrates
the value of Instagram for any skeptic.
There’s a mind shift you have to adopt when considering taking
your business onto Instagram.
1.
Visual
Instagram is all pictures. There are ways to post articles but
they don’t attract attention. The more dramatic, funny, curious, lushly colored
pictures the better. You will see an explosion of info-graphics on the network
– which is simply a way to tell a statistical and factual story in a visual,
pinnable way. Because pinners, the community that uses Instagram, are scanning
for things that catch their eye. So, you have two choices: go ugly and loud or
beautiful and arresting. Both are effective and Buy
Followers germany.
2.
“Like-able”
vs. “Comment-able”
Usually on a social network, we encourage folks to jump into a
conversation already in progress. Then listen, and comment where helpful. On
Instagram, discussion is less likely. People are grazing, and fast. If someone
likes a pin it rises on the front screen just as effectively as if it were
commented on… or so it seems so far. We do not have real analytical data open
and obvious to the public, yet.
3.
80-20
Still In Play
You can promote your own sales items on Instagram, but only 20%
of the time if you want to keep a band of loyal followers. Any more is
considered spam. (As is the use of the price tag/snipe.) And, your “sale” has
to be presented in the context of “sharing an opportunity”, a “did you know
that I offer” and “you may find this helpful.” The rest of the 80% is you
demonstrating your expertise by curating great content from other people. This
is why a 3rd party endorsement from a colleague achieves a sale, with an
inbuilt recommendation, and is an effective way to promote your own material,
and theirs, when you reciprocate.
Instagram is a social community, but that doesn’t mean there
isn’t a lot of business going on there. It’s like those big conferences where
JV deals are going in on the sofas outside the main ballroom. It’s like a
cocktail where girls are sharing where they bought the necklace, or where the
dads are saying is the best place to buy…you can imagine!
If you have found this useful, may I invite you to my check out
my Followers uk [https://www.buysocialfollower.com/] website where I offer free classes on Instagram for Beginners
once a month.
